[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.activecom.fr\/strategie-data\/#Article","mainEntityOfPage":"https:\/\/www.activecom.fr\/strategie-data\/","headline":"Strat\u00e9gie Data Marketing B2B : exploitez vos donn\u00e9es client","name":"Strat\u00e9gie Data Marketing B2B : exploitez vos donn\u00e9es client","description":"Qualifiez la donn\u00e9es pour mieux l'utiliser. ","datePublished":"2023-02-15","dateModified":"2025-12-22","author":{"@type":"Person","@id":"https:\/\/www.activecom.fr\/author\/admin\/#Person","name":"Activecom","url":"https:\/\/www.activecom.fr\/author\/admin\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4de02d1a61c4fa61884b04ad5d29792c3f0a054c33384234840700cd197419c1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4de02d1a61c4fa61884b04ad5d29792c3f0a054c33384234840700cd197419c1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Activecom","logo":{"@type":"ImageObject","@id":"https:\/\/www.activecom.fr\/wp-content\/uploads\/2024\/04\/logo-acom-bleu-.png","url":"https:\/\/www.activecom.fr\/wp-content\/uploads\/2024\/04\/logo-acom-bleu-.png","width":2048,"height":452}},"image":{"@type":"ImageObject","@id":"https:\/\/www.activecom.fr\/wp-content\/uploads\/2023\/03\/visuel-Activemailer-PFC.png","url":"https:\/\/www.activecom.fr\/wp-content\/uploads\/2023\/03\/visuel-Activemailer-PFC.png","height":"883","width":"1000"},"url":"https:\/\/www.activecom.fr\/strategie-data\/"},{"@context":"https:\/\/schema.org","@type":"BreadcrumbList","@id":"https:\/\/www.activecom.fr\/strategie-data\/#BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Strat\u00e9gie Data Marketing B2B : exploitez vos donn\u00e9es client","item":"https:\/\/www.activecom.fr\/strategie-data\/#breadcrumbitem"}]}]